The downside from the lack of in store shopping experience can be compensated with well designed user interface coupled with an interactive customer support assisting the buyers in their shopping process. His business flourished with the growth of travel by rail and ship. Competitive Analysis The Japanese consumers thirst and desire for luxury and high quality goods have attracted many others luxury houses such as Gucci, Prada, Hermes, Coach, or Chanel just to mention few.
There are a few aspects that recommend this alternative. It has languished since chairman and CEO Bernard Arnault acquired it in as part of his year drive to become the king of luxury. This year profits will be ten times what they were inpredicts Loubier. Perhaps the best example is Celine.
Product and design innovation is achieved through collaboration with famous designers such as Marc Jacobs, Takashi Murakami just to name a few who revive the product lines with collections with trendy or market cultural specific elements.
The brand has a storied past. So, with designer Michael Kors--like Jacobs a talented American--he remade Celine into the image of the street-smart, cosmopolitan Parisian woman.
However, it may not be effective in driving brand desire, loyalty and eventually market share. Market Analysis and Segmentation The Japanese luxury market is mature and concentrated. They found that Ruinart was developed indrunk by Marie Antoinette, and exported to other European royalty.
Pucci, too, has benefited from the Vuitton treatment. Superflat Monogram, Superflat First Love etc. The elegant Arnault, 55, got his start in luxury 20 years ago. Second, women in general are highly addicted to smartphones as they enable for emotional pleasure and is another shopping mean.
Meanwhile, Loubier improved product quality and shortened delivery times from months to weeks--making both merchants and customers happy.
Increased sales, product distribution and market penetration Cost effective retail channel with low overhead cost E-commerce is in high demand May prevent customers purchasing fake LV items over the Internet Some direct competitors already use this distribution channel Cons: So Kors went to work creating more bags, such as the Boogie, a classic square-shaped bag with double-rolled leather handles, available in five colors and exotic skins such as crocodile.
Even in champagne, the formula seems to work. In addition, proliferation of mobile communication means smartphones and tablets as well as social media platforms have created other effective communication channels that are highly used nowadays.
However, as competition become stiffer, LV needs to identify market opportunities and tactics to increase its chances to secure its current market position. The label is like a school kid with lots of potential but lousy grades.
Pucci celebrated it at celebrity-studded parties from Florence to L. Technological Elements There is an increasing trend towards online stores due to convenience on the consumer side as well as cost effectiveness and market penetration on the retailer side.
Decline in disposable income was considered one of the main drivers of this decline. Product placement has the potential of increasing the brand awareness.
At Ruinart, an exclusive champagne priced just below Dom Perignon, Arnault is constructing a history-rich story to sell, as he did for Louis Vuitton. It was created in by a Paris craftsman who developed the first flat trunks covered by waterproof canvas. Plus an extra pair of pants.
Inspectors tally the number of stitches on a handbag strap. The other alternatives are not recommended for the following rationale.
This certainly explains why Japan has the highest per capita spending on luxury goods. Moreover, if this platform is adopted allows for flexible customization if the focus on customer segment changes. Single-breasted, two-button, gray, with turquoise lining. The Celine he inherited had produced mostly clothing and just a few bags.
Expensive and well made, but boring. In respect to pricing, LV is slightly more affordable compared to Hermes, comparable with Gucci, and pricier relative to Prada and Coach.
LV is a luxury brand that, without any arrogance, caters to those who can afford it and that market segment is not price sensitive or influenced by recessions.
Later, inhe invented the famous LV logo by printing his initials on the canvas. Sales taxes also impact the final price, therefore upward changes of the sales taxes may impact sales. Energize the brand with a price affordable product line yet quality remaining the same and target all market segments Pros:Below is an essay on "Louis Vuitton" from Anti Essays, your source for research papers, essays, and term paper examples.
Ina French craftsman name Louis Vuitton Malletier became known for his craftwork on leather bags and trunks. Find great deals on eBay for Louis Vuitton iPod Case. Shop with confidence.
Skip to main content. eBay: LOUIS VUITTON Monogram iPhone iPod Touch Case Holder. Pre-Owned · Louis Vuitton. $ Buy It Now From Japan.
Buy It Now. Free Shipping. LOUIS VUITTON Official Website: Choose your country or region, pick-up your language and find the right version for you. Case Louis Vuitton in Japan American Military University Abstract Established LOUIS VUITTON IN JAPAN: THE MAGIC TOUCH Table of Contents PROBLEM STATEMENT 3 SITUATION ANALYSIS 3 Company History and Background 3 Company Mission Statement and Vision 4 Company Strategy 4 INTERNAL ANALYSIS 4 Strengths 5 Weaknesses.
Access to case studies expires six months after purchase date. Publication Date: October 15, This case study deals with the opportunities and challenges of Louis Vuitton, the leading European luxury sector multinational firm, in Japan, taking into account the unique features of brand management, and integrating culture and consumer behaviour in Japan.
Only LVMH, says Marvin Traub, the former chairman of Bloomingdale's in New York, would spend $ million erecting scaffolding in the shape of two giant Vuitton suitcases around the renovation of Louis Vuitton's Paris store.
The scaffolding effectively became a giant advertisement.Download