And check out our co-branded ebook, too! Marketing Land Marketing Land is more industry blog than Adweek or Ad Age —— and therefore will provide more actionable tips and ideas than the other publications.
So, be sure to jot down your favorite posts and go back to read them later. At their most recent event they collected more than two tons of IT equipment, keeping it out of the landfills and creating goodwill with their customers, current and potential.
Desiree Scales of Bella Web Design is a master networker. From forming a limited liability company to creating legal contracts, they must know basics of the law and have access to an attorney if legal problems with customers or employees arise.
Without further ado, here are our favorite, must-read blogs and publications. Sometimes the simplest ideas are the most effective. Though, as a writer and editor, I must urge you to use multiple sources of information. Take Lisa Calhoun of Write2Market.
Some of those brands have massive budgets, which allow them to often own the marketing permeation of individual industries. Also recommended by Kelley, this site is full of list-cicles, news, quick reads, guides and more written specifically to a small business and midmarket audience.
Moz Blog The Moz blog is one of the most read blogs on the internet, especially in the marketing industry. To understand the new business, as well as the necessary resources and strategies, it makes sense to start with a business plan and a marketing plan. Contently For the content marketers at any growing brand, Contently is invaluable.
Implementing some of these best practices now will save you time and effort later —— plus further propel your hockey stick growth. Duct Tape Marketing Word HQ Cracking the small business code is something that routinely perplexes large organizations.
Other ventures require a small business loan to fund expenses for retail space, office equipment and hiring employees. If you want more step-by-step instructions rather than just plain inspiration, this is your go-to site. I will be loyal to companies that are loyal to me.
With more than a decade of writing experience, Liu has written for hundreds of websites and publications on business, travel and many other topics.
For instance, many of the viral videos or posts you find online have been sponsored or created by brands. You can find details on that schedule and their topics here. Many times I find that they miss the subtleties of attracting small business even though they need look no further than their own buying habits for keys to the sale.
Attendees always remember and appreciate companies who sponsor their favorite organizations. Whatever ails you, you can find advice and best practices here. If your product or service is a good fit with their audience, you will get exposure every time the organization sends out an e-mail and a mention every time they meet.
Yes, listicles often get some online flack, but they are quick to read and helpful for time-constrained businesspeople. Moz is so great, they offer tons of free tools to help you better analyze how your site is performing.
They do a really great job of showing not just cool advertising and marketing campaigns, but how to really increase engagement for your brand. Also, Bigcommerce has a subscription to the site, so if you see something you really want more insight on, tweet it at us!
Customer Service In the beginning, many small business owners are responsible for providing all or most of the customer service duties. Much like the Buffer blog, Moz content is always extremely well-researched, highly-engaging and just plain smart. This is how we keep our finger on the pulse of the marketing industry, and where we get the inspiration that we share with all of you in our blog, on calls and in the news.
Take advantage of this by making it easy for me to share you with my friends, neighbors and colleagues. They publish a print paper as well as keep on top of everything commerce-related on their site. Be Helpful Most small business owners struggle to get their finances in line, especially when they move from an Excel spreadsheet to something as sophisticated as QuickBooks.
Party-goers are encouraged to bring their "e-waste"--old computer monitors and CPUs. They provide real examples of the strategy behind some of the best known content marketing campaigns out there, i.
Or, if you are looking for freelancers, this area of their site is a good place to learn how to find, hire and manage remote employees. Legal Responsibilities Small business owners must comply with federal and state business licensing laws.
Their blog is a wealth of information not just on marketing, but also on productivity and building a successful business. We use Feedly to subscribe to each of these blogs and to then quickly scan the daily news to find the stories that most resonate with us.
The owner needs to identify human resources needs, write job descriptions, screen and interview candidates, train, manage and pay employees.Small business owners turn to InfoUSA’s full-service marketing solutions to find potential customers with ease.
Learn more. How small business owners think and make purchases - your cheat sheet for how to think about selling to small business. To this end, one of the smartest things a small business owner can do for his or her business is to take the time to develop a small business marketing plan that will set them apart from the competition.
A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy. It's difficult to start a business, let alone learn how to market it.
It's not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Ecommerce technology has become ubiquitous.
These days, there are multiple ecommerce backend solutions that take the hassle of technology off of business owners, allowing them to instead focus on business growth and marketing.
Of course, this presents its own unique set of challenges. There are. Most small businesses have limited resources when launching, which means that, as the owner, you have to handle business, finance, marketing, and legal aspects of your business.
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